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Expert Crafted
Proudly made in Canada to bring clinic-level whitening home.
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Safe & Gentle
Formulated for sensitive teeth
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Professional Quality
Trusted in dental offices around the world
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Easy to Use
A noticeably brighter smile after one use
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Lasting Brightness
Tackles surface stains and cleans deep for long-term results
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Vegan, Cruelty-Free, Gluten-Free, Natural Raw Ingredients
• x1 3ml 11% Professional Whitening Gel Syringe (4-6 sessions)
• x1 3ml Professional Whitening Toothpaste
• x1 LED Mini Blue Light (batteries included)
• x1 Dual Arch Tray
• x1 Tooth Tray Case
• x1 Mini Shade Guide
• x1 Set of Instructions
It's as easy as...
1. Brush with Professional Whitening Toothpaste to prep your teeth.
2. Rinse with Professional Whitening Mouthwash to wash away toothpaste and prime your teeth for whitening.
3. Dispense just enough gel into the tray, top and bottom, to cover your teeth without excess that could press onto your gums.
4. Place the tray in your mouth and fit the LED light inside.
5. Relax for 20 minutes with the light on while the whitening magic happens!
✨️ Whitening results take time—trust the process!
Your full results will develop gradually over 14 days, ensuring a bright, long-lasting smile without compromising enamel health.
✅️ Do one session, then wait two weeks to see your final shade before deciding if another session is needed.
✅️ Once you’ve reached your desired brightness, maintain with monthly touch-ups (or as needed).
Prepping for an event or want even quicker results? While daily use isn’t necessary, you can safely whiten every day until your gel runs out if you want a faster transformation!
Urea Peroxide, Aqua, Glycerin, Potassium Citrate, Xylitol, Hydrogen Peroxide, Carbomer, Disodium EDTA, Mentha Arvensis (Wild Mint), Erythritol, Polysorbate 80, Dipotassium Phosphate
Can I use if I have sensitive teeth?
Yes! The advanced formula is designed to be gentle and works comfortably for most people, even those with sensitive teeth.
Some people might experience temporary sensitivity, but it is rare. If you’re concerned, it’s always a good idea to check with your dentist first.
For a super gentle approach, I recommend starting with the Professional Whitening Mouthwash—it’s an easy, worry-free way to brighten your smile without causing discomfort, even for the most sensitive teeth.
How does this kit compare to whitening strips?
Whitening strips can seem convenient, but they just don't compare to professional whitening. This kit uses a high-quality formula that’s gentle on enamel, treats your whole smile evenly (not just the front), and delivers long-lasting results—all without the harsh side effects and sensitivity that strips are known for.
What if I'm not happy with my results?
Your happiness is my #1 priority! That’s why I offer a 100% happiness guarantee for all of my products. I’m confident you’ll love it, but if by any rare chance you’re not totally thrilled, I’ll make it right with a full refund or a product replacement to make sure you get the best results, no questions asked. Because I get it: you may be holding off because you're worried it might not meet your expectations or because you’ve had disappointing whitening experiences in the past. And with this policy, you’re completely covered and your happiness is 100% guaranteed.
How often should I use the whitening kit?
For best results, do one session every two weeks and give your results time to fully develop before deciding if you need another. If you’re in a hurry and want to speed things up, you can safely use it daily—just know it takes 24 hours to two weeks for your final shade to settle. Once you’ve reached your ideal brightness, switch to monthly (or less) to maintain your results.
How long will it take to see results?
You’ll see a difference after just one session—most people notice a visible change right away. And that’s just the start! The formula keeps working beneath the surface, with full results settling in over the next 24 hours to two weeks. That means deeper, longer-lasting brightness with less effort.
Can I use the whitening kit if I have dental work like crowns or veneers?
Yes, but keep in mind: if your dental work is more yellow than your natural teeth, it might not whiten as much. In that case, it’s best to whiten your natural teeth first, then consult your dentist to redo or shade-match your dental work to your new, brighter smile. Be sure to wait two weeks after whitening before shade matching, so your results are fully settled.
If your dental work is whiter than your natural teeth, you can use the kit to gradually brighten your natural teeth until they match. For this, I recommend doing one whitening session every two weeks to avoid over-whitening and achieve a smooth match.
Some newer dental materials can be whitened—check with your dentist to see if this applies to you!
What makes this different?
BW Beauty is proudly changing the game in teeth whitening. Every product is made in Ontario by Canadian dental experts and designed to give you professional-level results at home, without the price tag.
Pro formulas trusted in clinics and an easy-to-use design mean you’ll get safer, more effective, and longer-lasting whitening that fits into your life. It’s teeth whitening made better and kinder.
Love it or your money back—try it risk-free
